Adult Advertising Guidelines (#2024)

(Last Update: 09.08.2019)

These guidelines apply to creatives, intermediate pages and final landingpages. Rules can be interpreted in a flexible way, final decisions are made during editorial review.

Channels: CASUAL DATING, GAY

AU
AT
BR
CA
CH
CZ
DE
ES
FR
IE
IN
IT
NZ
RO
UK
US
1
Promoting escort services, brothels or similar services
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Individual review required
Not allowed
Not allowed
Individual review required
Not allowed
Not allowed
2
Promoting pornographic websites
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
3
Explicit words in texts 1
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
4
Explicit words in abbreviations 2
Allowed
Allowed
Allowed
Allowed
Allowed
Allowed
Allowed
Allowed
Allowed
Allowed
Allowed
Allowed
Allowed
Allowed
Allowed
Allowed
5
References to sex or sexual acts of any kind 3
Not allowed
Individual review required
Not allowed
Not allowed
Individual review required
Not allowed
Individual review required
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
6
Showing explicit sexual acts 4
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
7
Full nudity
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
8
Showing breasts with nipples
Allowed
Allowed
Allowed
Allowed
Allowed
Allowed
Allowed
Allowed
Allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
9
Showing nipples pixeled/blurred
Allowed
Allowed
Allowed
Allowed
Allowed
Allowed
Allowed
Allowed
Allowed
Allowed
Allowed
Allowed
Allowed
Allowed
Allowed
Allowed
10
Showing pelvic or pubis
Not allowed
Allowed
Not allowed
Not allowed
Allowed
Not allowed
Allowed
Allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
11
Showing genitals
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
12
Advertising of / for minors 5
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed
Not allowed

  • Allowed
  • Individual review required
  • Not allowed

  • 1 All words relating to sexual acts
  • 2 like f**!
  • 3 Applies to texts, images and illustrations (no matter if static or animated)
  • 4 Applies to real images and illustrations (no matter if static or animated)
  • 5 Strictly forbidden, also applies to allusions in texts.

Any more questions?

SolAds Media GmbH
Ackerstra├če 35
10115 Berlin, Germany

Tel: +49 (0)30-40500-978
Fax: +49 (0)30-40500-903

mail@solads.media