These policies apply to ad content, intermediate pages, and final landing pages. Approval or rejection of campaigns is at the sole discretion of SolAds Media and its publishers. Active campaigns are constantly reviewed by our team and can be stopped at any time without notice.
A. General rules
| 1 | Advertisers are always responsible for ensuring that they comply not only with SolAds Media's advertising policies but also with applicable laws and regulations in all locations where their ads are served. |
| 2 | Campaigns for the promotion of pornographic websites are not permitted. |
| 3 | The advertising of websites that offer prescription drugs without a prescription is not permitted. |
| 4 | It is prohibited to advertise websites that distribute malware or other harmful or unwanted software |
| 5 | Prelander with simple age confirmation (18 years => yes/no) are not sufficient to link to websites with prohibited content in subsequent steps. Advertisers must set up serious and functioning barriers to protect minors from unsuitable content. |
| 6 | Advertising for/with minors is prohibited. The lower limit for age specifications in texts is 21 years. |
| 7 | Ads that make mobile devices vibrate without user interaction are not allowed. |
| 8 | Ad texts may not use content that violates copyright or trademark law. This applies, among other things, but not exclusively, to the use of third-party brand names or domains. The use of modified versions of the same is also prohibited, as is the replacement of individual characters with placeholders. |
| 9 | No pictures of celebrities or famous personalities may be used unless express permission has been given. |
B. Rules by channel
|
|
Adult Dating |
Casual Dating (Straight & Gay) |
Mainstream Dating |
Mens Health |
|
|
n/a |
Straight Dating is available in all markets, Gay Dating only in D-A-CH |
available in RO, DE, AT, CH |
available in all markets |
| 1 |
Nudity |
n/a |
The depiction of primary sexual organs (vagina, penis, testicles, anus), even suggestively or in parts, is not permitted. |
Beachwear only, bikini style |
The depiction of primary sexual organs (vagina, penis, testicles, anus), even suggestively or in parts, is not permitted. |
| 2 |
Pornographic depictions in images |
n/a |
Pornographic representations in pictures are not allowed. These are all depictions of sexual intercourse or sexual acts of any kind as well as very, provocative posing. |
Not allowed |
Not allowed |
| 3 |
Terms like 'mother', 'single mother' or similar. |
n/a |
No. The abbreviation Milf is permitted. |
Not allowed |
No. The abbreviation Milf is permitted. |
| 4 |
Complete or partial addresses and/or telephone numbers |
n/a |
Permitted for banners, but not for Native Ads |
Not allowed |
Not allowed |
| 5 |
Pornographic wording (tips for better wording in the table below) |
n/a |
Pornographic formulations in advertisement texts are not permitted. Explicit words may be used with placeholders/asterisks. |
Not allowed |
Pornographic formulations in advertisement texts are not permitted. Explicit words may be used with placeholders/asterisks. |
| Markets |
Forbidden |
Permitted or Alternative |
| DE, AT, CH |
Ficken, Fick or similar, tabulos |
Fi**en, F**k or similar, zwanglos |
| All English-speaking markets |
Fuck |
F**k or similar |
| RO |
curva, curva, curve, ejaculez, fut, fute, pizda, pula, sex, olx |
Alternative words for sex => Întalnire, Partidǎ |
C. Complying with Better Ads Standards
| 1 | Slightly animated banner ads are permitted, but animated images in Native Ads are not. |
| 2 | Ads that are obviously intended to confuse or deceive the user will not be accepted. |
| 3 | It is not permitted to advertise products or services as free if users have to pay for them. Terms such as 'sex for free' are therefore not permitted! |
| 4 | The use of CAPITALIZATION and emoticons ? is permitted, but should be kept to a minimum. |
| 5 | We do not accept ads that are confusing for the user or tempt them to interact with the ad without actually being able to do so.
This is the case for ads and elements to which the following applies:- Ads that automatically redirect the user to another page without the user having interacted with the ad.
- Ads that resemble system, website, antivirus or error messages or warnings
- Ads that simulate messages, dialog boxes or request notifications.
- Displays that show functions that cannot be executed.
- Ads with close buttons, but which do not close the element. If the user clicks on it, an unintended action is carried out.
These creatives are rejected by the editorial team, for example. |