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Support > Advertiser > Advertising Guidelines

Advertising Guidelines (#2024)

(Last Update: 30.06.2023)

These policies apply to ad content, intermediate pages, and final landing pages. Approval or rejection of campaigns is at the sole discretion of SolAds Media and its publishers. Active campaigns are constantly reviewed by our team and can be stopped at any time without notice. Please also note the sanctions at the bottom.

General Rules

1Advertisers are always responsible for ensuring that they comply not only with SolAds Media's advertising policies but also with applicable laws and regulations in all locations where their ads are served.
2Campaigns for the promotion of pornographic websites are not allowed.
3The promotion of cam/webcam sites with hardcore content is prohibited.
4Advertising websites that offer prescription drugs without a prescription is not allowed.
5Advertising for cryptocurrency/forex and binary platforms is not allowed.
6The promotion of websites that distribute malware or other harmful or unwanted software is prohibited.
7Prelanders with simple age confirmation (18 years => Yes/No) are not sufficient to link to websites with prohibited content in subsequent steps.
8Advertisers are obliged to install serious and functioning barriers to protect minors from inappropriate content.
9Advertising for/with minors is prohibited.
10Ads that make mobile devices vibrate without user interaction are not allowed.
11Ads that are obviously intended to confuse or deceive the user will not be accepted.
12Ad targets are prohibited that attempt to obtain user data via phishing attacks
13It is not allowed to advertise products or services as free of charge if users have to pay something for them

Rules for Advertising Copies

1No CAPITALIZATION in ad texts and display URLs.
2Pornographic wording in ad texts is not allowed. These are all words related to sexual acts.
3The lower limit for age information in texts is 21 years.
4Explicit words may be used with wildcards/asterisks unless expressly prohibited (see below)
5Terms such as "mom", "mother", "single mother" or similar as singular or plural may not be used in texts and images. The abbreviation Milf is still allowed.
6Ad texts may not use content that violates copyright or trademark law. This applies, among other things, but not exclusively, to the use of third-party brand names or domains. The use of modified versions of the same is also prohibited, as is the replacement of individual characters with placeholders.

Rules for images and banners

1Pornographic representations in pictures are not allowed. These are all depictions of sexual intercourse or sexual acts of any kind as well as very, provocative posing.
2All models in pictures must be at least 21 years old.
3Full nudity is not allowed.
4Nipples must be pixelated/blurred unless explicitly permitted (see below)
5The depiction of primary sexual organs (vagina, penis, testicles, anus), even suggestively or in parts, is not permitted.
6Animated images for native ads are not allowed by many publishers or are only possible to a very limited extent due to file size limits (see also under Publisher-specific rules)
7Flashing, wobbling or flickering banners are not allowed.
8All banners that are not in line with Better Ads standards will be rejected. Click here for more details
9No pictures of celebrities or famous personalities may be used unless express permission has been given.
10Images may not use content that infringes copyright or trademark law. This applies, among other things, but not exclusively, to the use of third-party brand names, logos or domains.

Guidelines: Country-specific rules

Country/Countries Forbidden Corona specific Allowed
AT, CH, DE Showing breasts with nipples
BE Free services (free sex, sex for free) Any words that would denote breaking social distancing measures should be avoided, unless those words are prefaced with/or the context is one whereby it is clear that it is online. Words like 'meet' (ok is meet online) or 'sex' (only phone sex) are not allowed.
IT The following words must not be used: erotica, pene, scopare, scoperesti, sesso (also not replaced with asterisks, e.g. S**so). No explicit sexual references Substitute words: erotica = sensuale, pene = membro or fallo, scopare/scoperesti = incontrare/incontreresti, sesso = piacere or avventura
RO The following words must not be used: curva, curva, curve, ejaculez, fut, fute, pizda, pula, sex, olx (not even in modified spellings or with asterisks, e.g. c*rva, f*t, f**e, p**da, p**a, s*x) Alternative words for sex => Întalnire, Partida
UK Free services (eg sex for free, sex for free). Use of third party brand names, logos or domains, even in variations or replaced with asterisks (*).

Guidelines: Publisher-specific rules

Publisher Publisher IDs Main Markets Specific rule 388990, 143179, 459332, 343708, 880391 AT, CH, DE
  • Animated images are not allowed in native ads
  • Services for Whatsapp and other messengers may be advertised.
  • Logos of messenger services (e.g. Whatsapp) may not be shown (see #22 above).
  • Complete or parts of addresses and/or phone numbers may not be shown
  • Contact request via e-mail, chat message, SMS, number exchange etc. is possible
Vivastreet 146104, 422104, 417859, 313473, 606223, 675548, 698999, 107834, 741836, 371783 BE, BR, CL, IT, UK

Applies only to Native Ads:

  • Animated images are not allowed
Locanto 819823, 336413, 352127, 502102, 301045, 216844, 773747, 915909, 517652, 548733, 512934, 406911, 539483, 655579, 334887, 994385, 813803, 640809, 649622, 973218, 649596, 983699, 658224, 985638, 614862, 324420, 446958, 994518, 937812, 425034, 381332, 373648, 462279, 892869, 752780, 394823, 455387 AT , AU , CA , CH , CL , DE , ES , FR , IE , IN , MX , MY , NL , NZ , SG , UK , US

No Sexual medicine products (e.g. penis enlargement pills)