Support > Advertiser > Adult Advertising Guidelines

Adult Advertising Guidelines (#2024)

(Last Update: 28.01.2022)

These policies apply to ad content, intermediate pages, and final landing pages. Approval or rejection of campaigns is at the sole discretion of SolAds Media and its publishers. Active campaigns are constantly reviewed by our team and can be stopped at any time without notice. Please also note the sanctions at the bottom.


General Rules

1Campaigns for escort services, brothels and similar sexual services are not allowed.
2Campaigns for the promotion of pornographic websites are not allowed.
3The promotion of cam/webcam sites with hardcore content is prohibited.
4Prelanders with simple age confirmation (18 years => Yes/No) are not sufficient to link to websites with prohibited content in subsequent steps.
5Advertisers are obliged to install serious and functioning barriers to protect minors from inappropriate content.
6Pornographic wording in ad texts is not allowed. These are all words related to sexual acts.
7Explicit words may be used with wildcards/asterisks unless expressly prohibited (see below)
8Pornographic representations in pictures are not allowed. These are all depictions of sexual intercourse or sexual acts of any kind as well as very, provocative posing.
9All models in pictures must be at least 21 years old. This also applies to age references in advertising copies.
10Full nudity is not allowed.
11Showing genitals is not allowed.
12Advertising for/with minors is prohibited.
13Flashing, wobbling or flickering banners are not allowed.
14All banners that are not in line with Better Ads standards will be rejected. Click here for more details
15Nipples must be pixelated/blurred unless explicitly permitted (see below)
16Banners/landing pages may not use content that violates copyright or trademark law, including the use of images of celebrities/famous persons.
17Ads that make mobile devices vibrate without user interaction are not allowed.

Guidelines: Country-specific rules

Country/Countries Forbidden Corona specific Allowed
AT, CH, DE Showing breasts with nipples
BE Free services (free sex, sex for free) Any words that would denote breaking social distancing measures should be avoided, unless those words are prefaced with/or the context is one whereby it is clear that it is online. Words like 'meet' (ok is meet online) or 'sex' (only phone sex) are not allowed.
IT The following words may not be used: Sesso, Pene (also not replaced with stars, e.g. S**so). No explicit sexual references Pene can be replaced with words like membro or fallo, sesso can be replaced by piacere or avventura
RO Showing breasts with nipples
RO The following words may not be used: ejaculez, fut, fute, pizda, pula, sex, olx (also not in modified spellings or with asterisks, e.g. f*t, f**e, p**da, p**a, s*x)
UK Free services (free sex, sex for free)

Guidelines: Publisher-specific rules

Publisher Publisher IDs Main Markets Specific rule
markt.de 388990, 143179, 459332, 343708, 880391 AT, CH, DE

Applies only to Native Ads:

  • Animated images are not allowed
  • Prompt to contact external messengers is not allowed
  • References to WhatsApp in text and image are not allowed
  • Complete or parts of addresses and/or telephone numbers may not be shown
  • Contact prompt by e-mail, chat message, SMS, number exchange, etc. is still possible
Vivastreet 146104, 422104, 417859, 313473, 606223, 675548, 698999, 107834, 741836, 371783 BE, BR, CL, IT, UK

Applies only to Native Ads:

  • Animated images are not allowed
Locanto 819823, 336413, 352127, 502102, 301045, 216844, 773747, 915909, 517652, 548733, 512934, 406911, 539483, 655579, 334887, 994385, 813803, 640809, 649622, 973218, 649596, 983699, 658224, 985638, 614862, 324420, 446958, 994518, 937812, 425034, 381332, 373648, 462279, 892869, 752780, 394823, 455387 AT , AU , CA , CH , CL , DE , ES , FR , IE , IN , MX , MY , NL , NZ , SG , UK , US

No Sexual medicine products (e.g. penis enlargement pills)


Guidelines: Penalties for Violations

You are all fine.
Color Warning Penalty Reset
1st None. after 2 weeks
2nd Account suspended for 24 hours after 4 weeks
3rd Account suspended for 72 hours after 8 weeks
4th Account suspended for 1 week after 12 weeks
5th Lifetime account closure

  • We check ads and landing pages automatically and manually around the clock.
  • It is at SolAds Media's sole discretion how and when the above sanctions rules are applied.
  • As an advertising customer, it is your responsibility to always ensure compliance with our guidelines.
  • Avoid linking to pages whose contents you do not control yourself.