The Basic Campaign Structure
| Level | Role | Important Rules |
|---|---|---|
| Campaigns | Select your targeting options and other main settings here | One single campaign per country per device type (Mobile or Desktop/Tab) |
| Ad Groups | Used to group different subsets of adverts | This is the bidding level - set your CPC here. |
| Sector Bids (or Channels) | You can target a specific contextual group by selecting a sector bid (channel), e.g. Casual Dating. | Find your channel under Ad Group > Details > Targeting. You can only select one channel per adgroup. Target each channel with specific offers and adverts. |
| Ads (or Adverts) | A specific advert with a title, summary, click url, display url and a set of images | Only one single set of images per advert. We are not rotating images within one single advert. |
| Images (or Media) | Images need to be provided and assigned to a copy to create the final Native Ad | Native Ads without correct images will not be served. |
Setting up a Native Ad Campaign - Video Tutorial
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