Support > Advertiser > Create a Native Ads Campaign

Create a Native Ads Campaign (#2006)

(Last Update: 20.10.2022)

The Basic Campaign Structure

CampaignSelect your targeting options and other main settings here
AdgroupUsed to group several subsets of adverts if necessary
Bid (also called Channel or Sector)Target a specific contextual group by selecting a channel, e.g. Casual Dating. Pick only one channel per campaign. Target each channel with specific offers
Copy SetA group of Adverts
Copy (also called Advert or Ad)A specific advert with a title, summary, click url, display url and a set of images
Image (also called Media)Images need to be provided and assigned to a copy to create the final Native Ad

Step 1: Upload your Images

  1. BEFORE UPLOADING ANY IMAGES => Make sure to meet our guidelines
  2. Go to the 'Your Media' tab
  3. Upload images for your adverts in all sizes detailed here...

Important note on the correct assignment of images

Please absolutely ignore the media upload function within the campaign setup dialog (see step 5). This leads to an incorrect assignment, which currently has to be corrected manually by us. Images and banners should always be assigned to the advert, never to the campaign or ad group.

Step 2: Create Campaign

Step 3: Setup Targeting Options

Step 4: Select Channel

Step 5: Create Advert

Note on Copy Sets

  • Saving a new campaign will create a new advert under copy sets. You will the need to add your images to this advert as described in step 6. Several adverts can be created in a single copy set.
  • An advert consists of the name of the advert, the title, summary, tracking URL, display url and a set of images.
  • Please allocate only one set of images (not several). There's no image rotation within one advert.

Note on Advert Selection

The 'CopySelection' option is set on campaign level to determine which advert in a copy set is selected. If you want to test different Native Ads (text/image combination) against each other, you have to create several adverts. You can then select whether the delivery should be even ('Even') or performance-based ('Best'). If you set to 'Best', ads with a better click-through rate CTR will be served at a higher frequency.

Step 6: Assign images to your advert

  1. Click on 'Your Media'
  2. Choose an image by clicking the checkbox and click on 'Manage Associations'
  3. Link the chosen image to the copy you have created in step 5.
  4. Do only assign one single set of images to one particular advert. Images are not rotated within one advert.


  1. Go to your 'Copy Sets' and choose a 'Copy'.
  2. Click on 'Edit' and then on the tab 'Media' that will appear.
  3. After clicking on 'Add or Upload Media' you will see an overview of all available media.
  4. Choose an image and then click on 'Add Selected Media to this Copy' to assign it to your 'Copy'.
  5. Do only assign one single set of images to one particular advert. Images are not rotated within one advert.