Support > Advertiser > Which Tracking Parameters do exist?

Which Tracking Parameters do exist? (#2011)

(Last Update: 08.08.2022)

Basic Tracking Parameter:

Parametername
Meaning/Value
$$src$$
sends a number for each individual publisher
$$subid$$
sends a subpartner string (if available)
$$copyname$$
returns copyname

Additional Tracking Parameter:

Parametername
Meaning/Value
$$adgroupid$$
sends ID of adgroup
$$bidid$$
sends ID of bid
$$campaignid$$
sends ID of campaign
$$click$$
sends whole click through URL
$$click_enc$$
encoded version of above, normally used by jsAds and multi stage click handlers, normally in tags
$$copywidth$$
providing banner width (works only for HTML-Tags and corresponding Click-URLs)
$$copyheight$$
providing banner height (works only for HTML-Tags and corresponding Click-URLs)
$$cost$$
Sends the current clickprice in EUR (0.105€ will be returned as 0.105), only relevant for CPC campaigns
$$cpc$$
if click is chargeable or not; will return a 1 for chargeable and a 0 for unchargeable
$$kwd$$
sends keyword or channel number - use [keyword] if need to be Google compatible
$$qry$$
original query - use [query] if need to be Google compatible
$$random$$
used for cache busting (64 bit random number returned)
$$trackingid$$
to give the click a unique identifier

Example URL with fictitious parameters

Transfer the source (Solads Media Publisher ID) and copyname into your tracking tool.

http://www.your-website.com/?src=$$src$$&copy=$$copyname$$

becomes: http://www.your-website.com/?src=123456&copy=advert-abc

Important: he parameters (src or copy) are only examples here and must be replaced with your own parameters.


Example URL for Google Analytics

Transfer the source (Solads Media Publisher ID) and copyname to Google Analytics tracking..

http://www.your-website.com/?utm_source=$$src$$&utm_content=$$copyname$$

Here's a Google URL building tool for Google Analytics campaigns:
https://ga-dev-tools.appspot.com/campaign-url-builder/


Example URL for Piwik Open Analytics

Transfer the source (Solads Media Publisher ID) and copyname to Piwik Tracking.

http://www.your-website.com/?pk_campaign=your-campaign&pk_medium=$$src$$&pk_content=$$copyname$$

Here's a Piwik url creation tool for your campaigns:
https://piwik.org/docs/tracking-campaigns-url-builder/


Exclude traffic sources

You can determine which of our our publishers and sub-publishers send traffic to your site, by including the $$src$$ and $$subid$$ parameter into your URL click. You can then evaluate these values in your own statistics. Sources can be disabled on account or campaign level in the user interface. You find this option under 'Campaign Settings or 'Account Settings' » 'Source Inclusion/Exclusion'. Simply enter the publisher and/or subpublisher codes to block individual sources.