How Ad Ranking Works

Native ads are ranked based on their campaign eCPMi.

• A campaign's eCPMi is determined by a combination of its bid and click-through rate (CTR).
• The CPMi is recalculated hourly for 7 days rolling (168 hours). It's updated if a campaign had at least 10 clicks or 100.000 impressions over this period (rolling week).
• An individual eCPMi is calculated for each publisher and sector, provided the campaign has sufficient data.
• Please note that eCPMi is calculated at the campaign level only, not for individual ads.