For server-side integrations, especially where structural manipulation (layout, aggregation with other feeds, etc) is required, XML requests with appropriate 2nd party XSLT transformations or similar is recommended.

For AJAX type requests JSONP is generally recommended where server-side proxy requests are possible using JSON, but note that a SCRIPT request may better fit most of the common AJAX use cases and is much simpler to implement.

Data formats & Feed-URLs

Data formats	Response	Basic URL	Encoding
XML	XML Document	http://feed.solads.media/feed.xml.ashx	UTF-8
JSON	JSON formatted data object	http://feed.solads.media/feed.json.ashx	UTF-8
XHTML	XHMTL (transitional) document	http://feed.solads.media/feed.html.ashx	UTF-8
XHTML Fragment	DIV Container	http://feed.solads.media/feed.frag.ashx	UTF-8

Feed Inputs

Header	Data Type	Required?	Description
User-Agent	String	Yes¹	The User-Agent of the browser. In general, client-side implementations (JSON, JSONP, HTML, SCRIPT) do this automatically, server-side implementations must set this header in the request to SolAds Media accordingly.
Referer	String	Yes¹	The URL of the page that will receive the adverts from the request. In general, client-side implementations (JSON, JSONP, HTML, SCRIPT) do this automatically, server-side implementations must set this header in the request to SolAds Media accordingly.

¹ In the unlikely event of your chosen programming language or environment not allow you to set request headers, these can be supplied using the "ua=" and "ref=" parameters. The data must be URL encoded if sent in this manner. Please try and use headers if at all possible because the use of parameters causes unnecessary logging and may impact performance as a result.

Parameter	Data Type	Required?	Description
a	Integer (6)	Yes	Your publisher id
ai	Bit	Yes	Activate Actual Impressions and receive an impression callback url to notify our adserver when advert was visually served to the user
b	Bit	No	Use backfill results if required (default = 1). "Backfill" results are 3rd party results which help to fill advert requests.
bfcpm	Float	No	Minimum Bid for Banners. Only relevant for display ads. Usage: #.##
ch	Integer	Yes	Channelnumber
cpw	Integer	No	Copy width for banner ads
cph	Integer	No	Copy height for banner ads
ct	Boolean	0	Declare if you have user consent to enable processing of Personally Identifiable Information (PII) as per Regional Data Regulation Laws. Values are 1 for consent or 0 for no consent. Default value if empty or not defined is 0 (no consent).
i	Bit	No	Use images if available (default = 0)
ih	Integer	No	Logo image height for native text ads
iw	Integer	No	Logo image width for native text ads
ip	IP Address	Yes	End user IP address
lang	String	Yes	End User Browser Language
mt	String	No¹	Media Type - banner, standardtexts
n	Integer	Yes	Number of results requested (1-15)
p	Enum	No	Return prices. See below.
ref	URL	No	Pass the URL that is sending the ad request (supports decoded and encoded URL strings). Use this parameter if you cannot send your site referrer with the request header. This tracks your traffic against the site table of your publisher account so that advertisers are able to target specific pages of your site. If ref= and the referrer header are both sent, ref= will override.
s	String	No	SubID-String
sl	Bit	No	Set sl=1 to get secure links (HTTPS) (Default=0)
sys	String	Yes	sys=Solads, internal Systemname
t	URL	No	Tracking URL

¹ Depending upon the system's configuration, specific types of adverts can be requested by supplying the media type parameter. If this parameter is not supplied, the advert server is free to choose any media type that is valid for the other parameters in the request.

Enumerated Inputs

Prices (Parameter "p"):

Value	Description
Value	Description
Empty or 0	Do not return price (Default)
EUR	Return prices in Euros (estimated if not feed default)
USD	Return prices in US Dollars (estimated if not feed default)
GBP	Return prices in Sterling (estimated if not feed default)

N.B. All prices are in cents/pennies NOT Pounds/Euros/Dollars e.g. 1.52 is ONE POINT FIVE-TWO CENTS, NOT ONE DOLLAR FIFTY-TWO!

Optional Inputs

For HTML requests:

Parameter	Data Type	Mandatory?	Details
c	URI	No	URI of your CSS file

Inactive Inputs

Filter for adult content (default = 0)

Parameter	Data Type	Mandatory?	Details
f	Bit	No
q	String	Yes², if ch not defined	Keyword
z	String	No	Zone Name

Publisher FAQ

1. Publisher Account

2. Client-Site Implementation

3. Server-Site Implementation

4. Code Examples