Available Tracking Parameters

Tokens for Publisher Tracking:

Parametername	Meaning/Value
$$src$$	returns a number for each individual publisher
$$subid$$	returns a subpartner string (if available)
$$siteid$$	returns the publishers site ID (if available)
$$sitename$$	returns the publishers site name as a string (if available)

Tokens for Campaign Tracking:

Parametername	Meaning/Value
$$campaignid$$	returns ID of campaign
$$adgroupid$$	returns ID of adgroup
$$copyname$$	returns copyname
$$cost$$	returns your clickprice as set in EUR (relevant for Native CPC Campaigns only)

Tokens for Ad Tracking Software:

Parametername	Meaning/Value
$$trackingid$$	returns a unique click ID

Show more tokens

Parametername	Meaning/Value
$$click$$	sends whole click through URL
$$click_enc$$	encoded version of above, normally used by jsAds and multi stage click handlers, normally in tags
$$copywidth$$	providing banner width (works only for HTML-Tags and corresponding Click-URLs)
$$copyheight$$	providing banner height (works only for HTML-Tags and corresponding Click-URLs)
$$cpc$$	if click is chargeable or not; will return a 1 for chargeable and a 0 for unchargeable
$$random$$	used for cache busting (64 bit random number returned)

Example: Track Traffic Details on your landing page:

Read the source (Solads Media Publisher ID) and copyname string when the click hits on your landing page.

http://www.your-website.com/?src=$$src$$&copy=$$copyname$$

becomes:

http://www.your-website.com/?src=123456&copy=advert-abc

Important: The parameters (src or copy) are only examples here and must be replaced with your own parameters.

Example URL for Google Analytics

Transfer the source (Solads Media Publisher ID) and copyname to Google Analytics tracking.

http://www.your-website.com/?utm_source=$$src$$&utm_content=$$copyname$$

Here's a Google URL building tool for Google Analytics campaigns:
> https://ga-dev-tools.appspot.com/campaign-url-builder/

Example URL for Piwik Open Analytics

Transfer the source (Solads Media Publisher ID) and copyname to Piwik Tracking.

http://www.your-website.com/?pk_campaign=your-campaign&pk_medium=$$src$$&pk_content=$$copyname$$

Here's a Piwik url creation tool for your campaigns:
> https://piwik.org/docs/tracking-campaigns-url-builder/

Exclude traffic sources

You can determine which of our our publishers and sub-publishers send traffic to your site, by including the $$src$$ and $$subid$$ parameter into your Click URL. You can then evaluate these values in your statistics. Sources can be disabled on account or campaign level in the user interface. You find this option under Account Details » Traffic OR Campaign » Details » Traffic.

(#55)

ContactSign upTerms