Campaign Settings for Data Privacy Compliance (#2015)

(Last Update: 20.04.2021)

In order to comply with global data protection regulations, certain advertising functions on our platform are only available to users who have expressly confirmed their consent to the processing of personal data (PII). This affects the frequency limit and targeting of your campaigns. For the group of users who have not given their consent, you can decide whether and how your campaigns should be served.

Please note: The following settings are not available in the current version of our User Interface (UI). Please talk to your account manager who is able to make the right settings for you.


Frequency Capping

In case a user denies PII consent we are not able to apply campaign frequency capping (for clicks and impressions) to this particular user. You can decide whether your campaign should be served and if you want to apply any discount for this traffic.

Available Options

  1. Only show when Frequency Capping is available (false / default)
  2. Show when Frequency Capping is available, or at a discounted price when not (true / recommended)

Recommended Settings

Recommended Discount
Banner Campaigns (CPM) Show when Frequency Capping is available, or at a discounted price when not 50%
Native Ads Campaigns (CPC) Show when Frequency Capping is available, or at a discounted price when not 0%

Please note: Only set option 1 if you want strict frequency capping for your campaign. Keep in mind that you will then definitely lose coverage.


Targeting

In case a user denies PII consent we are not able to detect the full set of targeting options. You as an advertiser can decide if you want your campaign to be shown and/or if you want to apply a discount for this traffic.

Available Options

  1. Only show ads when chosen targeting option matches (false / recommended)
  2. Also show when unknown but at a discounted price (true)

Recommended Settings

Recommended Discount Notes

Main Settings
Location Only show ads when chosen targeting option matches 0% The country of origin is usually available for all publishers independent of the user consent.
DeviceType Only show ads when chosen targeting option matches 0%

Sub Settings
Browser Only show ads when chosen targeting option matches 0%
Carrier Only show ads when chosen targeting option matches 0%
Connection Type Only show ads when chosen targeting option matches 0%
Device not Matching Only show ads when chosen targeting option matches 0%
Operation System Only show ads when chosen targeting option matches 0%

Please note: Only select option 2 if you have selected one or more values for this specific targeting option and strictly want to meet this criteria.

Any more questions?

SolAds Media GmbH
Ackerstra├če 35
10115 Berlin, Germany

Tel: +49 (0)30-40500-978
Fax: +49 (0)30-40500-903

mail@solads.media

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