How often should your advert be shown a maximum to a specific user within a specific period of time (hour, day, week, month)
Standard (CPM): 5 Impressions/User per Day (CPM)
Standard (CPC): Unlimited
Frequency Capping limits and controls the number of advertising contacts per individual user. You can apply these settings on campaign level. The following options are available:
Option
Meaning
Impression Frequency Capping
Click Frequency Capping
How many clicks from an individual user on your advert should be validated within a specific period of time (hour, day, week, month)
Standard (CPM): 1 Click/User per Day
Standard (CPC): 1 Click/User per Day
Standard (CPM): 1 Click/User per Day
Standard (CPC): 1 Click/User per Day