The Basic Campaign Structure
Level | Role | Important Rules |
---|---|---|
Campaigns | Select your targeting options and other main settings here |
|
Ad Groups | Used to group banners of the same size |
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Sector Bids (or Channels) | You can target a specific contextual group by selecting a sector bid (channel), e.g. Casual Dating. |
|
Ads (or Adverts) | The advert item defines the size and the individual click url of a banner (overwrites Ad Group Click URL) |
|
Images (or Media) | An image file need to be uploaded and assigned to the advert to create the final Banner Ad |
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Setting up a Banner Campaign - Video Tutorial
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